This feels way too familiar.
On the day of the iPhone 4 pre-order launch, the company I’m contracting at was half shut down as all the tech staff spent the morning trying to get through to Apple’s ordering system so they could drop hundreds of dollars on a phone with tiny incremental improvements over the one they already had.
And me? I was as guilty as anyone, tapping away on my new iPad attempting to order a new iPhone on launch day. (Although I will point out in my pathetic defense that my purchase was to replace the iPhone 3G I’d spent hours in line waiting in line to buy two years ago, but which now has a cracked screen). And yes, I did manage to eventually get my order in–my moment of triumph replaced almost immediately by a feeling of shame as I realized I just may have a problem…
Darn you, Apple, and your lovely, lovely toys!